Holly Grayton
Licensed EC Coach
Holly Grayton has dedicated her life to the sport of show jumping. Raised in a horse family and immersed in the industry from an early age, she has spent more than two decades developing her skills as a rider, trainer, coach, horsewoman, and entrepreneur.
As a competitive rider, Holly has earned top placings throughout North America, including victories at the Spruce Meadows Summer Series and podium finishes at FEI competition. Her riding career has taken her from young horse development to the international level, competing successfully in classes up to 1.40m.
Holly is an EC-licensed coach whose students have progressed from their first horse shows to FEI Children's Finals, National Teams, and upper-level competition. Her coaching philosophy focuses on building confident riders, creating strong partnerships, and developing a foundation that supports long-term success in the sport.
Throughout her career, Holly has trained under many of the industry's most respected professionals, including John and Beezie Madden, Ian Millar, Paul Belasik, Joely Mann, and Emile Hendrix. These experiences have helped shape her comprehensive approach to horse and rider development.
Beyond the arena, Holly brings extensive experience in equestrian media and marketing. She founded Alberta Show Jumpers Magazine in 2014, growing it into a respected publication serving the Canadian show jumping community. She is also the founder of Grayt Designs, a media company specializing in photography, marketing, social media management, and design, with work spanning some of the sport's most prestigious competitions, including the Rolex Grand Slam of Show Jumping.
Today, Holly combines her diverse experience with a passion for developing horses and riders, helping clients achieve their goals while fostering exceptional horsemanship and a lifelong love of the sport.
Alex Grayton is a highly respected horseman, trainer, and rider whose career has been built on producing quality sport horses and developing successful horse-and-rider partnerships. With decades of experience in the show jumping industry, he has established a reputation for his exceptional feel, patience, and ability to bring out the best in every horse.
As founder of Grayton Farms, Alex has developed countless young horses from their earliest stages of training through successful careers in the hunter, jumper, and equitation rings. His program is centered on creating confident, rideable horses with strong foundations that allow them to excel throughout their careers.
Alex has successfully trained and competed horses at the highest levels of the sport, producing Grand Prix horses and helping riders achieve success across North America. His expertise in horse selection, development, and sales has made him a trusted resource for clients seeking quality horses that match their goals and aspirations.
Known for his thoughtful and individualized approach, Alex believes every horse develops at its own pace. His commitment to correct training, sound horsemanship, and long-term success has resulted in numerous horses and riders progressing through the ranks and achieving lasting results.
At Grayton Farms, Alex continues to focus on developing young horses, coaching riders, and sourcing exceptional equine partners for clients, while maintaining the boutique, hands-on approach that has become the hallmark of the program.
Alexander Grayton
Liscensed EC Coach
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